AI training & marketing automation

Let your brand team do what it does best.

I help established consumer-brand companies upskill their brand managers and automate routine marketing work. Your team knows the brand. I bring the marketing experience and technical skills to turn AI into repeatable processes, with people in control.

Workshops Workflow automation

Build the skills. Improve the work.

Work together

Upskill your brand team

Workshops & coaching

Bring a research question, a campaign brief or a report your team produces every month. We work through it together: give AI the right brand context, challenge its output and decide what needs human judgment. Your team practices a repeatable method they can use again, with templates and quality checks.

Starts with two 90-minute remote sessions for up to eight people, built on your team's real work. Also available one-to-one for leaders.

Book a 30-minute intro Questions first? Ask AnatBot

Put repeatable work on a better footing

Marketing workflow automation

When your team keeps gathering the same inputs, rebuilding reports or moving information between tools, we work on the process itself. I partner with your brand managers to design and build a workflow they can run: clear inputs, useful outputs, human review and a plan for exceptions.

Starts with a 90-minute working session on one recurring marketing task, followed by an agreed implementation scope.

Book a 30-minute intro

I build, test and teach the workflow. That can mean organizing brand knowledge, connecting tools or developing an agent. We agree what to build and how to check it. A workshop can reveal the opportunity; you can also start directly with implementation.

The capability stays with your team. The work is designed to leave you with practical skills, documented processes and clear ownership. We start with your existing, approved tools and agree any new tools or integrations before building.

How it works.

From first contact to done

Workshops & coaching

Learn on the work you already need to do

Ask AnatBotGet your questions answered first — format, fit, what your team should bring, how pricing works. No forms, no waiting.
A 30-minute intro callWe talk through your team, the tasks they'd bring, and whether a workshop is the right first move.
Practice, review, repeatOnce scope and dates are agreed, we work on your tasks across two sessions, with practice between them. Your team leaves with a reusable template and checks for accuracy and missing information.

Marketing workflow automation

One useful process at a time

Choose the taskStart with a 30-minute intro to explore fit. A separately scoped 90-minute working session maps the task, its bottlenecks and where AI could help.
Agree the scopeOne process, one owner, approved data and a definition of done. Decide what AI can handle and where a person must check or approve.
Build and test togetherTest on real tasks with your team. Check output quality, exceptions and whether the process reduces effort before expanding it.
Make it usableDocument the workflow, train its owners and explain its limits. Agree any ongoing support as part of the scope.

Start with work your team recognizes.

Possible workflows

Research & brand thinking

Turn customer research and competitor material into a brief with traceable sources. Explore positioning and campaign ideas against your brand context. Your team checks the evidence and chooses the direction.

Performance & planning

Bring ad results into a recurring review, explore channel options or compare financial projections under different assumptions. People validate the numbers, interpret results and approve budgets.

Sales materials & content

Use approved brand information to draft retailer presentations, selling materials and campaign variations. Your team reviews claims, voice and accuracy before anything goes out.

Reporting & coordination

Connect agreed data sources, prepare recurring updates and route work for review. A named owner handles exceptions and approves consequential actions. Build automation around a process the team can trust.

These are starting points, not a package of promised results. We choose one useful workflow, establish how it works today, and test whether the new process improves quality and reduces effort.

More room for the work your people do best.

Your brand managers bring customer understanding, judgment and ideas. My goal is to free more of their time for that work by teaching them to delegate well to AI. You get useful work done while building a more capable team and processes you can repeat. Human oversight is part of the design: who reviews, what they check and when the system stops for approval.

Why me.

Proof

10+ years

Enterprise data, brand and strategy

$116M

Brand portfolio managed at Kraft

CS + MBA

Engineer and boardroom, one head

In production

AI agent running for a real client

I've sat on the marketing side of the table, the data side, and the building side. That's what a workshop or an engagement with me draws on.

Anat Gotfried beside the Oscar Mayer Wienermobile

Kraft Foods

Brand management

$116M portfolio

McDonald's

Data Strategy & Privacy

Customer data at scale

Anat Gotfried presenting on stage with an audience seated in front of her

Marketing leadership

Making the work clear

Leading the room

Kraft — a $116M brand portfolio

Brand management · The marketing seat

Managed Kraft Barbecue's $116M portfolio, led two SKUs to market and oversaw a $15M budget. Experience grounded in customers, positioning, commercial tradeoffs and getting products out the door — the side of the table your marketing team sits on.
Read the story

McDonald's — Data Strategy & Privacy

Senior Manager · 2020–2024 · The data seat

Led customer-data strategy and privacy for the platform behind personalization at one of the world's largest consumer companies. Managed a data-science team and worked across business, engineering and legal. I know what enterprise AI looks like from the inside: the politics, the compliance, the gap between vendor promises and reality.
Read the story

A production AI agent for a startup

Client work · Company name private · The building seat

A Slack-native agent that answers a sales team's questions over Gong calls and HubSpot records, with a daily morning brief and automated data-health checks so answers stay trustworthy. Architecture through deployment, 1,800+ automated tests, running in production today.
Read the project story

Twenty years of proof.

Where I've worked

IDC Herzliya

Israel · early career

Computer Science

Barclays

Finance

Equity Research

PwC

Consulting

Enterprise problem-solving

Chicago Booth

MBA

Marketing & entrepreneurship

Kraft Foods

Brand management

$116M portfolio · two launches

Terlato Wines

Luxury wine

Marketing · Innovation Award '19

McDonald's

2020–2024

Data Strategy & Privacy

AGIndependent

2024 → today

AI workshops, consulting & building

IDC Herzliya

B.A. Computer Science

Israel · IDF programmer first

Barclays Capital

Equity Research

Finance fundamentals

PwC

Consulting

Enterprise problem-solving

Chicago Booth

MBA

Marketing and entrepreneurship

Kraft

Associate Brand Manager

$116M portfolio · two launches

Terlato Wines

Marketing Manager

Luxury portfolio · Innovation Award '19

McDonald's

Senior Manager, Data Strategy & Privacy

CDP · privacy · personalization

Independent

AI workshops, consulting and building

2024 → today · production agent for a startup

About

Before I had a degree, the Israeli Air Force handed a group of eighteen-year-olds a book on C++ and left us alone. No instruction. No Google. Just: figure it out, show us what you built. That's where I learned how to learn.

From there: a computer science degree, equity research at Barclays Capital, consulting at PwC, a Chicago Booth MBA, a $116M brand portfolio at Kraft, a luxury wine portfolio at Terlato, and four years at McDonald's leading data strategy and privacy for the customer data platform that powered personalization at scale.

Then in 2024, I walked away. Moved to Israel. Started building with AI. I'm a tinkerer: I learn by building something broken and fixing it.

After a decade in corporate, the syntax had moved on — but my understanding of systems, architecture, and how to learn fast had not. AI closed that gap. Since then: an AI agent running in production for a startup, and AI in my own work every day — research, analysis, writing, development. That's what I teach in workshops and bring into consulting: not theory, the actual practice.

Your team understands your brands better than I ever could on day one. My job is to help them turn that knowledge into better ways of working with AI. I bring business judgment, technical understanding and the willingness to work through the details together. The goal is more time for the work they do best, and the skills to keep improving it.

Triathlete · Mom of three · Moved countries in 2024 · Doesn't wait for permission

Contact — Based in Israel · Working with US and international teams

Let's talk about your team.

Bring one marketing task your team spends too much time on. In a 30-minute intro, we'll explore whether training, a better process or automation is the right starting point. No polished brief needed. Just the work, the friction and what you'd like to improve.

Book a 30-minute intro Prefer email? Get in touch

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